Is football fixable?

With a new NFL season drawing nearer, columnist George Will is arguing that there’s no way to make football safe without drastic changes to the game. Will writes:

Football is entertainment in which the audience is expected to delight in gladiatorial action that a growing portion of the audience knows may cause the players degenerative brain disease … Accumulating evidence about new understandings of the human body – the brain, especially, but not exclusively — compel the conclusion that football is a mistake because the body is not built to absorb, and cannot be adequately modified by training or protected by equipment to absorb, the game’s kinetic energies.

Today’s Question: Is football fixable?