Give to the Max Day: checking in

As we approach the halfway point in “Give to the Max” day, I thought I’d take a look at the numbers:

As I write this, more than 15,000 people have made contributions totalling $2.8 million, and those numbers are climbing steadily. That doesn’t include the matching grants various organizations raised for this event.

There is approximately $4 million in matching grants available.

Still this does not match the pace of last year’s event, which raised $5.5 million in the first six hours.

So far the top donation-getters in the Twin Cities are Second Harvest Heartland and the Animal Humane Society – they were also two of the strongest participants in last year’s Give to the Max day. Other top metro area earners include Planned Parenthood, Interfaith Outreach and MinnPost.com.

In Greater MN, the top recipient in terms of number of donations is the North American Bear Center, with 459 donations. However the center is followed by several educational institutions with fewer donations, but in larger amounts. Concordia, St. Olaf, St. Benedict and Divine Mercy Catholic School are all showing strongly.