It’s called “Apparition.”
Pohlad (co-owner of the Minnesota Twins) and his partner, movie producer Bob Berney, created the company several months ago, but only recently came up with its name.
Apparition will buy movies and distribute them to cinemas. According to the Minneapolis/St. Paul Business Journal, Apparition has established a relationship with Sony Pictures Worldwide Acquisitions Group. Movies already on the company’s distribution list include “The Tree of Life” and “Bright Star.”
Pohlad is a movie producer in his own right. His company River Road Entertainment has its name on such notable films as “Brokeback Mountain,” “A Prairie Home Companion” and “Into the Wild.” RRE will continue to operate independently of Apparition.