Target Senior Vice President of Marketing Rick Gomez tells the Star Tribune how its “Bullseye University” — a reality-TV-style web program infused with product placement — should help the company connect with college students:
“The millennial (customer) is different from other generations, especially their media consumption. They are all over digital, mobile, social. … So we have invested a significant part of the back-to-college campaign to the digital space.”
College students apparently are the major players in the back-to-school shopping season, which the Star Tribune reports is second only to Christmas in its importance to retailers.