Target aims ‘Bullseye University’ at college students

Targeting those millennials (Kevin Dooley via Flickr)

Target Senior Vice President of Marketing Rick Gomez tells the Star Tribune how its “Bullseye University” — a reality-TV-style web program infused with product placement — should help the company connect with college students:

“The millennial (customer) is different from other generations, especially their media consumption. They are all over digital, mobile, social. … So we have invested a significant part of the back-to-college campaign to the digital space.”

College students apparently are the major players in the back-to-school shopping season, which the Star Tribune reports is second only to Christmas in its importance to retailers.

About the blogger

Alex Friedrich

afriedrich@mpr.org

Alex Friedrich reports on higher education issues for MPR News. Among the stories he has covered: the fall of the Berlin Wall, aftermath of Hurricane Katrina, collapse of the I-35W bridge in Minneapolis, 2003 Moscow suicide bombing and 2004 presidential elections in the Republic of Georgia. He holds a bachelor’s degree in journalism from the University of Georgia and a master’s in European political economy from the London School of Economics.