Twin Cities exec: Trends you'll see in higher-education

Well-regarded Twin Cities higher-education marketing executive John Lawlor of The Lawlor Group has come up with five trends to watch in 2012:

College is becoming unaffordable.
Consumers are demanding results.
Social media is normalizing transparency.
Competition is breeding commodification.

(He’s rolling out one a day, so I assume the fifth is coming out tomorrow.)

Read what he has to say about those trends here.

About the blogger

Alex Friedrich

afriedrich@mpr.org

Alex Friedrich reports on higher education issues for MPR News. Among the stories he has covered: the fall of the Berlin Wall, aftermath of Hurricane Katrina, collapse of the I-35W bridge in Minneapolis, 2003 Moscow suicide bombing and 2004 presidential elections in the Republic of Georgia. He holds a bachelor’s degree in journalism from the University of Georgia and a master’s in European political economy from the London School of Economics.