Why applicants don't really want to use Facebook for college searches

Thought this generation of college applicants was all about social media?

Think again, suggests a New York Times post on a session on students, technology and the college admissions process:

“Colleges say, ‘Like us on Facebook’ — but that’s my personal time, I’d rather not,” one high school senior said. “I’d like to find a time in my day where I don’t think about the college process,” she said to soft applause from a few sympathetic audience members.

The peer sitting next to her nodded. “Seeing a college on Facebook, it’s like, you’re in my face, and I’d appreciate if you weren’t.”

Well, now.

Pardon me.