FinAid publisher Mark Kantrowitz, whose online guide analyzes financial aid and university costs, tells the Times Education Supplement one reason the U.S. Department of Education recently rolled out a site called www.collegecost.ed.gov, that reveals which colleges and universities have been most expensive, as well as those whose tuition has risen most quickly:
. “It’s a public shaming. I have no doubt that the colleges at the top of these lists, their presidents and chancellors are discussing it. Reputation does matter to these institutions.”