Lake Superior College TV ads — This is how you do it.
Remember those quirky Lake Superior College TV commercials I pointed out in November?
They've just won a couple of national citations -- a Bronze Paragon Award from the National Council for Marketing and Public Relations, and a merit award from the Higher Ed Marketing Report’s Annual Educational Advertising Awards.
Normally I don't write about stuff like this, because there are just too many awards to cover. But with two-year colleges facing stiff competition from for-profits with snazzy ad campaigns, I thought this one highlighted a college that might be going in the right direction at a crucial time for the industry.
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You can read who won the other Paragon awards here and the Higher Ed Marketing Report awards here.
Here's the press release:
(Duluth, Minn.) – The Lake Superior College Public Affairs and Advancement Department has received twonational awards for a current television advertising campaign.
LSC received a Paragon Award at the 37th annual conference of the National Council for Marketing and Public Relations (NCMPR). The college won a Bronze Paragon for third place in the national competition in the “Television Advertisement/PSA, Single” category.
The College also received a merit award in the “Television Ad/Series” category from Higher Ed Marketing Report’s Annual Educational Advertising Awards.
“We were very excited to learn that we had won both a Paragon and a Higher Ed Marketing Report Award,” said Gary Kruchowski, LSC’s director of Public Affairs and Advancement. “It’s an honor to be recognized for our promotional efforts in competition with other colleges and universities. And it’s nice to be honored by colleagues and competitors.”
The Paragon awards were presented on March 16, 2011 at NCMPR’s national conference in Philadelphia. The Higher Education Marketing Report award was announced in late February.
The award-winning entries are part of the Lake Superior College’s “Starting Out, Starting Over” campaign, which promotes enrollment in LSC’s technical and occupational programs. The campaign was written, produced, designed and co-directed by freelance artist and designer Dave Kirwan and the commercials were produced at Northland’s NewsCenter Creative Services. They have screened on local television, cable outlets and at area movie theaters over the pastseveral months.
The award-winning campaign is available online via YouTube.