These days it’s all about social networking and influence — even among colleges. And it looks like the U of M ain’t too shabby.
A piece on The Huffington Post puts the U in 9th place — behind fourth-place University of Wisconsin, unfortunately, and tied with the U of Texas-Austin and Marquette University — according to scores generated by Klout, a Web site that evaluates the “influence” of Twitter and Facebook accounts.
Klout scores range from 1 to 100 and take into account about three dozen factors such as number of followers, retweets and comments by other users.
As Huffington Post writer Megan Berry explains:
Twitter influence is a revealing metric for colleges.The most influential ones must be both tech-savvy enough to have a well managed Twitter account and have the most influential professors, alums, and others engaging with them.
- Stanford University: 70
- Syracuse University: 64
- Harvard University: 64
- University of Wisconsin – Madison: 64
- University of California – Berkeley: 56
- Butler University: 56
- Tufts University: 55
- Temple University: 53
- University of Minnesota: 52
- University of Texas – Austin: 52
- Marquette University: 52
- Indiana University: 51