As VP Karen Himle wrote in the e-mail I first posted:
“I would like to consider our options prior to that point as I anticipate a legitimately negative response to this from some sectors of our ag community.”
The university clearly is concerned with how agricultural interests view the research and educational material coming out of the U. This could be normal, since it has had to face down outside criticism in a number of projects.
In any case, dealing with the problem is apparently institutionalized: