How the new Cheerios ad came to be
Over the last several years, General Mills’ Cheerios brand has carved out a nice reputation for itself with marketing that stresses, shall we say, more modern-day values.
Advertisements weren’t afraid of multi-cultural families, for example.
Now a new ad, debuting this week, is getting attention for take the theme deeper with rapid-fire multi-culturalism. Read more →
The history of General Mills
Aside from the intriguing marketing history, what we liked best about the deep dive into General Mills from CBS Sunday Morning today was the notion that people use protective gloves to handle old boxes of Wheaties. Read more →
Nobody knows how to sell you a box of cereal like General Mills, whose various ad campaigns for Cheerios have tapped into social change and, at least to some degree, propelled it.
General Mills Canada this month, a Cheerios-branded campaign focused on another species: bees.
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General Mills: If you like us, you can’t sue us
Golden Valley-based General Mills has inserted the fine print on its website that takes away your right to sue the conglomerate if you’ve downloaded coupons, joined its Facebook page or entered any contest.
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