Dylan reveals answer that’s blowing in the wind: it’s bad beer

As noted in this space previously, it is a law in Minnesota that media must elevate to a lofty news status anything with the words “Bob” and “Dylan” in the same sentence.

So, to avoid doing hard time, we interrupt our blog posting Wednesday to reveal that the Budweiser Super Bowl ad, which previously and traditionally focused on Clydesdales and puppies, is heavy on the Dylan this year.

Honestly, though, like the beer, it’s not very good.

In recent years, Budweiser has tried to make the brand appeal to a — shall we say — enlightened audience. Two years ago, for example, in the middle of the immigration debate, it was hard to miss the subtlety.

It’s all well and good, but forget Dylan. Forget politics. Show us the puppies and Clydesdales and get out of the way.

Nobody’s gonna cry listening to Dylan.

  • If I *have to drink Budweiser, I’ll stick to the stuff I had in Prague.

    • boB from WA

      Hmmm…no “interesting man” meme for this?

  • Gary F
    • TBH

      I generally don’t either these days, but I am still a sucker for Goose Island’s annual Black Friday release of Bourbon County Brand Stout. That is a solid one if you can get your hands on it!

      • Gary F

        I got one for Christmas and it was wonderful.
        But it was a gift, I didn’t buy it, so I let that slide.

        • TBH

          The variants are typically rather solid as well if you find one available, but I try to avoid paying $25/ish for 16 ounces of beer. I did grab a Vanilla and Midnight Orange variant this year, though.

          I toured Goose Island a few years back and I wish that I knew, at the time, that they were owned by ABInBev. I’d be curious if they came in and micro-managed the joint, let Goose Island keep doing their own thing, or a mixture of both.

          • Gary F

            I don’t remember the one I received. It wasn’t fruity or highly flavored. It was good.

            I know for years the Miller relationship with Leinies lets Leinies call the shots as long as they are profitable. Miller paid to upgrade the plant, Miller gave them access to their distribution network, and Leinies got have shared control of marketing and offering. Its working for them. Miller does quite well with Leinies as their “craft beer”. Inbev is struggling with their plan on buying up the little guys. The craft beer industry is too informed, so they lose the retail customer. Inbev is more concerned on forcing the competition out when the sponsor a Basilica Party, or at major sporting events with only Inbev craft beers as their craft beer offering.

          • TBH

            That is good to hear that Leinekugel was treated well by MillerCoors. Also, I had no idea that they were bought out, so that is also good to know. It won’t affect me much because I have not bought Leinies for quite some time anyway, but I do enjoy knowing this stuff. Thank you.

      • Postal Customer

        Had one of those in 2017. Awesome beer.

        What I’ve really been liking lately is Ballast Point Victory at Sea.

  • Rob

    //Nobody’s gonna cry listening to Dylan.//

    Dude! Have you not heard Zimmie’s Christmas and Sinatra albums?

    • Jerry

      Must Be Santa is a great song

      • Al

        All-time classic, to be sure.

      • Rob

        Jesus wept.

  • John

    It was probably inevitable that Dylan would eventually license his music to advertising, but he picked some odd places to do it. (I can’t even recall the other thing he licensed to, but it seemed as weird as Budweiser).

    ABInBev and Bob Dylan seem like strange bedfellows.

    • Jerry

      Victoria’s Secret

      • Jerry

        Which he pretty much announced he was going to do in Don’t Look Back.

      • boB from WA

        Oh yea nothing says women lingerie like a Dylan tune.

        • Jerry

          I don’t know. Bob Dylan has mostly been singing about sex since at least 1965. Well, that and diss tracks.

    • Apple, Cadillac, IBM, Pepsi too

    • X.A. Smith

      It’s not about the company, it’s about the money. People used to buy music, and that was enough if you were able to get a contract and had a couple hit records. Now, you have to dance with the devil to make money as a musician.

      • I think 90% of the music I hear on the radio was expressly written to end up in a commercial (or the end of a TV show)

        Dylan, though, is a first-rate sellout. Some songs are too sacred to end up in commercials for beer. He was an icon of a movement and so was that song. It’s obscene that it’s used to pitch beer now.

        • Jerry

          And he has been trying to take himself off that pedestal for 50 years

        • X.A. Smith

          A song can be considered sacred by the person buying it, or consuming it, but even many of the hymns we sing in church were written on commission.

  • Jeff C.

    Wow. I can’t imagine that the beer drinker who will choose what beer to buy based on it’s carbon footprint will be OK supporting a mega-company like InBev. I don’t see this ad helping Bud increase or maintain sales (sails).

  • L. Foonimin

    guess I have a pretty unsophisticated palate but I prefer beer flavored beer

  • Jeff C.

    I just learned that if you want to drink beer that is kinder on the environment than others, that you can drink beer made by Modest Brewing in Minneapolis. They use less water than most. Details at http://modistbrewing.com/save-water-earth/

  • tarry_on

    Bad beer will certainly cause the wind to blow. At least, that’s what I’ve heard.