Body-shaming the new Snow White

In the category of “out of touch with 2017,” few are so deserving of ridicule as the people who make their living in the advertising business, consistently cranking out material that offends people and then claiming they had no idea it would.

The latest example is the movie “Red Shoes and the 7 Dwarfs” which has yet to be released, although the trailer for it has.

The “dwarfs” are actually cursed to be short — offensive stereotype No. 1 — and the only way they can undo it is to get Snow White’s shoes. When they watch her undress, she becomes “heavier” when she takes them off.

That’s No. 2, made worse by a billboard from the marketing team.

The film’s actress — Chloe Grace Moretz — disavowed it and says the film doesn’t mirror the marketing.

The film’s producers say the marketing has been “terminated.”

“Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty,” Sujin Hwang tells Entertainment Weekly.

Archive: Film on gender inequality too hot for some parents in Wisconsin town (NewsCut)

(h/t: Paul Tosto)

  • wjc

    Sheesh! Thank you, Ms. Moretz.

  • lindblomeagles

    Aaahhhh. The lost art of editing, peer review, and test groups. In today’s technologically driven, mass production cycle, we spit something out as fast as we can lest somebody discovers just how bad the thing really is.

  • AL287

    We’ve been having this discussion for the last 40 years about accepting women for who they are not what size they are.

    When I look at the cover models on Glamour, Cosmopolitan, Harper’s Bazaar and Vogue, we’ve made very little progress that I can see.

    The fashion industry continues to starve models to the point of emaciation which has serious health implication in the form of anorexia and bulimia not to mention brittle bones due to the lack of proper minerals in the diet.

    Back in the 18th Century, a large girth was a symbol of wealth and status.

    My! How times have changed.

    Is it any wonder the media blitz for the movie would exploit the disdain society has in general for women who are not a size 0?!!!!!