Nation divided over Super Bowl ads

At last check, the 84 Lumber website is impossible to get to after last evening’s Super Bowl, during which the first part of its ad strategy aired.

As we mentioned last week, Fox refused to allow the original ad, showing what appeared to be a border wall. The network said it doesn’t allow political statements in Super Bowl advertising.

The company strategy was to post the conclusion on its website.

Game watchers, who were too bored by the Atlanta dominance in 92 percent of the game, took to Twitter to complain, forcing the company to defend itself on Twitter. All night.


Metaphor. Look it up.

It wasn’t the only immigration-themed ad during the game. Anheuser Busch’s commercial paid tribute to its founder’s roots. That prompted a #BoycottBudweiser Twitter hashtag.

And Coke staged a patriotic theme with people singing America the Beautiful in different languages. It’s an old ad. It ran in 2014.

Scary stuff, indeed.

If you’re scoring at home, that was English, Spanish, Keres, Tagalog, Hindi, Senegalese, French, and Hebrew.

“If there’s anything that’s screaming out here, it’s diversity,” Rob Schwartz, chief executive of TBWA\Chiat\Day New York, tells the New York Times.

“People are saying, ‘Is this trolling Trump?’ I don’t think it’s trolling. It’s a big smack in the face of ‘dude, this is America,’” he said.

Audi’s commercial didn’t use an immigration theme, but clearly took a stand on politics with its focus on pay equity.

In other news, New England won the Super Bowl, and Tom Brady hugged his mother, who’s fighting cancer, and played with his kids and family. And lots of people professed their hate for him because he was spotted earlier this season with a Trump hat in his locker.



  • Veronica
    • BReynolds33

      Admitting there is a problem is the first step.

    • jon

      Audi is a division of Volkswagen automotive group… and they have a women on their board.

      And While I can’t say how it works at audi and VW here at my company, 80% of new managers are women. Upper management isn’t yet stacked with women, but the pipeline for people headed into upper management is.

      It takes time for a system to change, and from what I can see we are largely on the track to change… perhaps even to over correct (80% of new managers are women… seems like an over correct).

      • Rob

        If our society is fortunate enough to have women over-represented in upper management for the next 200 years, we might reach the point of over-correction. Might.

  • dave

    REALLY, so all it takes to be worthy of contempt is NOT actual character but merely having a whiff of a possibility of perhaps there might be something to object to????

    A hat in a locker, a board of all men and suddenly nothing else is worth actually finding out, just express outrage???

    • As a friend on Facebook explained, his hatred comes from his “smugness.” Or so he claims. People hate winners.

      • dave

        Well, a lot of hate (based only on a small fact) DOES come off as smug.

        • Heard him on WEEI this morning (yeah, I’m listening to BOSTON radio instead of MPR this morning). Nothing but class. Said he wishes people weren’t so negative. “We still live in a great country, and I just want everyone to do well.”

          • Mike Worcester

            I still chuckle at Brady’s appearance on Family Guy eleven years ago. He was a good sport and was a fun episode to watch. (Episode was called “Patriot Games”)

      • Rob

        Nice friend. And speaking for myself, I have nothing against winners as a rule; I do detest smug, conceited and bragadocioous winners.

      • Bob Sinclair

        is this a result of the “participation trophy” mentality? To paraphrase Syndrome from “The incredibles”; when everyone is a winner then no one is a winner.

        • I don’ t see how it has anything to do with that.

          • Bob Sinclair

            this was in reply to the comment “people hate winners”. I was just thinking that if people who’ve received participation trophies most of their lives may not know what its like to win (or lose). I think then that this attitude spills over when they see others truly winning. (But hey I could be way off base as well)

      • >>People hate winners.<<

        Not necessarily.

        People do, however, hate cheaters…

  • Jack

    There was a game?

  • Mike Worcester

    I was working last night so the games was on all four tele’s in the bar and it was interesting to hear people’s reactions. They either laughed, said “not that one again” (the George Takei Pizza Hut one), or said, that was okay but not great. I heard little in the way of politics. Just one sample from just one town in just one state in America.

    And if folks really do intend on boycotting Anheuser-Busch they better be ready for a looooong list of brands they will need to avoid.

  • >>Metaphor. Look it up.<<

    No kidding…

  • Heb Ienek

    Personally, I think Anhauser-Busch-InBev may have really screwed themselves.

    According to the WSJ, craft breweries have caught up to Bud, each selling 16M barrels. The craft’s rise has come at the expense of BIG BEER’s decline.

    To counter that, InBev has been snapping up craft breweries; 7 in all so far. Thing is, these brews are being bought by hipster millenials as well as older drinkers with a palate, and disposable income. The craft brew customer is pretty knowledgeable about what’s going on, and they have labeled BIG BEER’s purchases as sell outs…they are already shunning those brands.

    The commercial probably didn’t irritate the millenials, they probably liked the message, but they’re not going to pick up a 24 pack of Bud Light…virtue signaling has its limits. But they are not going to suddenly forgive the sell outs either.

    Now the people that do buy the remaining 16M barrels of AB-InBev’s flavorless swill ARE going to be irritated. When you get right down it, one brand of flavorless swill is as good as another, and they all cost about the same.

    Looks like a case of shooting yourself in the foot to me…but what do I know?

    • Then again, AB owns a BUNCH of other brands as well:

      • Heb Ienek

        All the mass produced brands are garbage, in my opinion. Truthfully, I’d rather drink water than any mass produced American beer, except Sam Adams in a pinch.

        I’m guessing if someone is going to go to the trouble of boycotting a company, they will go through the excersize of finding out what they sell. I’ve heard people say they like Bud Light because it tastes better than other lights; I’m not a beer expert but I don’t think I’m going out on a limb to say they all taste the same. It’s a pretty painless boycott, and those are the ones that actually get traction.

        I forgot to mention the imports owned by InBev…the craft industry is killing them too. Stella isn’t too bad, but it costs about the same as the craft beer sitting next to it. And that’s the problem; it’s sitting right next to it.

        • Rob

          Amen. The mass-produced brews are truly execrable.

        • >>I’m guessing if someone is going to go to the trouble of boycotting a company, they will go through the excersize of finding out what they sell<<

          Exactly why I posted that.

          /I drink the local stuff…

    • // they probably liked the message

      What was the message?