Aside from the intriguing marketing history, what we liked best about the deep dive into General Mills from CBS Sunday Morning today was the notion that people use protective gloves to handle old boxes of Wheaties.
Also, that people actually eat Wheaties.
Not to mention that “Poppin Fresh’s” heads are kept in coolers.
About the blogger
Bob Collins retired from Minnesota Public Radio in 2019 after 12 years of writing NewsCut and pointing out to complainants that posts weren’t news stories. A son of Massachusetts, he was a news editor 1992-1998, created the MPR News regional website in 1999, invented the popular Select A Candidate, started several blogs, and every day lamented that his Minnesota Fantasy Legislature project never caught on.