Aside from the intriguing marketing history, what we liked best about the deep dive into General Mills from CBS Sunday Morning today was the notion that people use protective gloves to handle old boxes of Wheaties.
Also, that people actually eat Wheaties.
Not to mention that “Poppin Fresh’s” heads are kept in coolers.
About the blogger
Bob Collins was with Minnesota Public Radio from 1992-2019. He was senior editor of news in the ’90s, ran MPR’s political unit, created the MPR News regional website, invented the popular Select A Candidate, started several blogs, and every day lamented that his Minnesota Fantasy Legislature project never caught on.