General Mills division tries to save the bees

Nobody knows how to sell you a box of cereal like General Mills, whose various ad campaigns for Cheerios have tapped into social change and, at least to some degree, propelled it.

General Mills Canada this month, a Cheerios-branded campaign focused on another species: bees.

The company is giving wildflower seeds away to help increase bee habitat.

“There are a range of threats to Canada’s bee population, but among the biggest are the elimination of flowering plants and ground cover in urban and rural areas alike,” University of Minnesota professor of Entomology Marla Spivak said in a press release. “The goal of planting 35 million wildflowers will go a long way toward helping provide the natural habitat and food supply that is essential for healthy, sustainable bee colonies.”

  • X.A. Smith

    Are they switching only to crops grown without neonicotinoids?
    If not, this is somewhat an act of green washing.

    • Ryan Johnson


    • X.A. Smith

      95% marketing. Not to mention, this is plainly footage of people who have zero connection to General Mills in any way saving animals, followed by a proactive branded campaign about colony collapse which doesn’t mention what is widely thought to be the primary culprit (their products contain them).

  • lindblomeagles

    I can’t speak on XA Smith’s comment. Maybe he knows more about this than I do. What I will say, however, is any corporate effort to save the environment is a plus because some corporations have, in the past, destroyed the environment. Remember the movie “Erin Brockovich?” And if they can encourage more of us to preserve the environment, that can’t be a bad thing either because many of us have, in the past, destroyed the environment. I’m sure Bob remembers, “Give A Hoot! Don’t Pollute” and “Only You Can Prevent Forest Fire” advertisements during the 1970s.

    • X.A. Smith

      Absolutely. I give them kudos for raising awareness especially. The flowers are nice. But when I see the commercial, I see first and foremost a cereal commercial. Plus another thing that struck me, with the animal rescue footage: we’re not saving the bees so much for the bees’ sake. It’s more selfish than that. We need to protect and improve our food chain.

  • MrE85

    My dad kept a few hives on his hobby farm, so I learned a few things about honeybees. They are welcome at Stately Moffitt Manor, where we have a variety of spring, summer and fall flowers for them to enjoy.