Voting is underway to select the recipient of a “rebranding” initiative in which design and marketing experts stay up all night to benefit a local non profit.
Each year, the employees and associates of StoneArch, a Minneapolis firm, spend 24 hours redesigning websites, logos, letterheads and advertising for a selected non-profit organization that usually can’t afford to do it.
Last year, the online vote selected Magic Arms, which helps children with neuromuscular conditions.
This year’s effort, known as Red Eye Rebrand, begins on April 14 and will benefit either the Jeremiah Program, which serves single mothers and their children; or One Heartland, which provides support through camping to kids with HIV/AIDS.
Voting started yesterday here.
About the blogger
Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts. He was senior editor of news in the ’90s, ran MPR’s political unit, created the MPR News regional website, invented the popular Select A Candidate, started several blogs, and every day laments that his Minnesota Fantasy Legislature project never caught on.
NewsCut is a blog featuring observations about the news. It provides a forum for an online discussion and debate about events that might not typically make the front page. NewsCut posts are not news stories.