Diversity and the Oreo cookie

Can we really learn anything from a cookie?

Nabisco, maker of the Oreo cookie, which ironically has been used in a racial epithet in the past, is banking on promoting diversity with a sales campaign. Or promoting sales with a diversity campaign. One of those.

The idea of “Open Up with Oreo,” is to urge people to open their hearts to those who are different and discover the similarities, says Ad Freak.

To show its commitment to the concept, Oreo is rolling out Red Velvet a Cinnamon Bun flavor.

Back in 2012, some people vowed a boycott of Oreo cookies because it issued a rainbow-themed cookie in support of the LGBT community.

The brand survived just fine.

  • Khatti

    If Nabisco wants to do this power to them. What I can’t figure out is why after forty years of continual propaganda concerning this subject Nabisco–or anyone else–still feels the need.

    • John

      The optimist in me: I suppose they keep doing it because there are still a bunch of bigots out there.

      The jaded realist in me: I suppose they do it because it gives people a warm fuzzy feeling that they’re ending inequality by buying cookies, so they buy more cookies.

  • Jerry

    “The brand survived just fine”

    Hydrox on the other hand…..

    • Khatti

      Oh Gawd. My grandma used to buy those. I think I’m going to cry.

    • Jack Ungerleider

      When I was a kid Hydrox was the sandwich cookie of choice in our house.

      The “death” of Hydrox is a function of merger and acquisition. Keebler bought the original maker of Hydrox (checks with Google) Sunshine Biscuits and changed the name to Droxies. According to some results in that same search, Kellogg acquired Keebler and killed off the product.