Here’s the immediate payoff to turning back the clocks: We get to see the iconic Pillsbury sign in Minneapolis an hour earlier.
After being refurbished, the sign will be re-lit today. It hasn’t blazed over the city
— where no flour is made anymore — since 2010.
Related: Signs of the time: Why we spend big bucks to save old ads (MinnPost)
New life for the mighty Pillsbury A Mill (Taste of General Mills)