A new online ad for toilet paper — toilet paper! — feels like a revolutionary acknowledgement that society has changed. The Cleavers are dead.
First, of course, it plays to the graying of America with a story about grandparents. Second, it’s based around their son being hauled off to jail.
The idea came from members of an ad agency who know people who were raised by grandparents, Ad Age says.
It follows a similar ad for Father’s Day that featured single mothers.
(h/t: Bryan Reynolds)
About the blogger
Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts. He was senior editor of news in the ’90s, ran MPR’s political unit, created the MPR News regional website, invented the popular Select A Candidate, started several blogs, and every day laments that his Minnesota Fantasy Legislature project never caught on.
NewsCut is a blog featuring observations about the news. It provides a forum for an online discussion and debate about events that might not typically make the front page. NewsCut posts are not news stories.