General Mills has done it again with its latest ad for Cheerios.
The company won wide acclaim a couple of years ago with its Cheerios ad featuring an interracial family, and followed it up with one featuring a gay couple and their adopted daughter.
Now it hits the feels with this ad about a man who can no longer live alone. Because nothing makes you want to reach for a bowl of oat grain and milk like pulling your elderly father out of his home.
Meanwhile, General Mills announced today it’s recalling gluten-free Cheerios. The boxes being recalled were made with wheat flour.
About the blogger
Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts. He was senior editor of news in the ’90s, ran MPR’s political unit, created the MPR News regional website, invented the popular Select A Candidate, started several blogs, and every day laments that his Minnesota Fantasy Legislature project never caught on.
NewsCut is a blog featuring observations about the news. It provides a forum for an online discussion and debate about events that might not typically make the front page. NewsCut posts are not news stories.