Here it comes, your final moment of Zen

It’s all over but the last moment of Zen for fans of Jon Stewart, who hosts his last Daily Show tonight.

Even Arby’s, constantly lampooned by Stewart, claims to be sorry to see him go.

Marketers are paying $230,000 for 30 seconds of time for tonight’s finale, even though Stewart’s total audience is comparatively small, the Wall St. Journal says.

Why? Because the young people who watch it are more affluent than viewers of any other late-evening show.

  • Postal Customer

    Was Jon really lampooning Arby’s? As they say, there’s no such thing as bad publicity.

  • Jeff

    Local ad agency Fallon does their ads.

  • Tyler

    C’mon, we all know this is by design, right? It’s inverted product placement. Arby’s is the only fast food restaurant (or product) mocked with any regularity on The Daily Show. It’s obviously clever anti-marketing, bought and paid for.