SD company’s success shows value of spitballing ideas

Tucked away inside this CBS story on Brookings, South Dakota’s Daktronics company yesterday (update: The company also has a plant in Redwood Falls, MN.) — they make the video scoreboards at sports arenas, including the Xcel Energy Center and Target Field — was a fascinating nugget about how times have changed when it comes to creating a business.

The company was started by a couple of guys who noticed that kids were leaving town and they wanted to create some jobs that would keep them there.

But here’s the part that stands out. The company launched in 1968 without having an idea what it wanted to make.

  • Jack

    Cool in so many ways.

    Kudos to the professors for taking a chance and making jobs for their students.