Hallmark pulls gift wrapping over swastika claim

Someone in America thinks Hallmark is secretly embracing Nazis and Hallmark is too skittish too just say, “sometimes intersecting lines are simply intersecting lines.”

According to the Kansas City Star, this gift wrapping has a Nazi swastika.

Photo: Hallmark

Look again.

“We apologize for the oversight and apologize to anyone who was offended. That obviously was not our intent,” said Hallmark spokeswoman Julie Elliott.

The company, which says the pattern is based on a vase pattern from China, has ordered stores to remove the giftwrap.

  • Gary F


    I guess Hitler had to ruin it for everyone.

    • Um, yeah, he and his party pretty much DID for this symbol.

      /Of course, the “swastika” symbol used in this wrapping paper are just what they appear to be – intersecting lines

  • KTN

    Who knew the Chinese were so anti-Semitic in their art. I do however, believe I see the face of Jesus in the upper corner.

  • davehoug

    SHEESH, “much ado about nothing”

  • This is rather like the Pointergate of gift wrap. Sure, it COULD be a secret embracing of the Nazi Party and all it stand for on the part of Hallmark. But what does your common sense tell you it is?

    • L. Foonimin

      Common sense isn’t.

    • My common sense says “HITLER!!”

      /Not really…

  • Noelle

    It really amazes me that some of these designs slip past whatever production teams are responsible for choosing stuff to sell in these companies.

  • Jim G

    From the Kansas City Star article:

    “the gift wrap was created based on a design in the Hallmark archives that itself was based on an old Chinese vase. In some cultures, the interlocking lines were a symbol of good luck and prosperity, but it fell into mass disfavor after the Nazi regime used it.”

    I fear for the poor underpaid Graphic Designer assigned to go through the archives and match the patterns with holiday colors.

  • As Gary points out, the swastika has a long, long religious history. Maps in Asia still mark temples with a swastika.


  • John

    I think the folks making the complaint would do well to read up on the history of the swastika. It’s been a religious symbol for hundreds, if not thousands, of years. It’s not Hallmark or China’s fault that Hitler figured that out and then corrupted it.

    Hallmark should also point this out. I guess they did, in a roundabout way, in their comment about the design coming from some Chinese pottery.

    Sometimes the customer is an idiot. Even if they area always right.