The Hobbit is still a thing in New Zealand where Air New Zealand has just debuted another safety video designed to get its passengers to look up from their smartphones during the pre-flight briefing.
The video coincides with Peter Jackson’s second Middle-earth trilogy, The Hobbit: The Battle of the Five Armies.
It’s a better way to link to a movie/TV show than what the Minnesota Lottery came up with, although we’re pretty sure a Walking Dead theme would be the ultimate challenge for an aviation safety briefing.
About the blogger
Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts. He was senior editor of news in the ’90s, ran MPR’s political unit, created the MPR News regional website, invented the popular Select A Candidate, started the two most popular blogs in the history of MPR and every day laments that his Minnesota Fantasy Legislature project never caught on.
NewsCut is a blog featuring observations about the news. It provides a forum for an online discussion and debate about events that might not typically make the front page. NewsCut posts are not news stories but reflections , observations, and debate.