Inside the Klobuchar rumor mill

Jennifer Simonson/MPR News

Here we go, again: Sen. Amy Klobuchar’s name is being mentioned as a possible attorney general now that Eric Holder is calling it quits.

Behold! The passive voice.

In today’s Pioneer Press story, it’s revealed who exactly is floating Klobuchar’s name.

Twitter users were circulating Klobuchar’s name.

Ah.

And who on Twitter is floating her name? Journalists. And a few Republicans who wouldn’t mind getting her out of a Senate seat that’s about as safe as they come.

Twitter is also already planning the special election to fill her seat. Twitter can be insane.

The same story, from Forum News Service, gives legitimacy to Twitter by noting Klobuchar almost made it as a Supreme Court justice.

For years, national observers have mentioned Klobuchar as a potential presidential candidate or a Supreme Court justice nominee. Her name also occasionally has been floated as an attorney general possibility.

Let’s revisit that nugget.

Step into the NewsCut Wayback Machine: April 7, 2010, when I wrote the post “How one man’s rumor became everyone’s news story.”

The “Klobuchar to the Supreme Court” story is a perfect example of creating a story where none exists, merely by repeating what reporters and bloggers are writing. In the new media world, it’s also an example of the role blogs play in amplifying a non-story to story status.

How did this start? It is almost entirely the work of Tom Goldman, who writes the SCOTUSblog, and was the first to mention that Amy Klobuchar was not on the conjecture lists of other bloggers and writers: 

The most serious remaining candidate to General Kagan might actually be someone who has not really been discussed in the published so-called “short lists”: Senator Amy Klobuchar of Minnesota.

Goldman, basically, made it up by noting that nobody had mentioned Klobuchar and Supreme Court in the same sentence. But someone actually had — Goldman. He did it for the first time in May 2009, when he was speculating about replacements for Justice David Souter.

Goldman provided no attribution to indicate his suggestion had been informed by anybody else in a position to know. What he wrote in February 2010 was not anything new, and not anything sourced, but it was enough to set the “did you hear?” machine in motion. MinnPost’s Eric Black was first to repeat Goldman’s “list.”

In mid-March, an AOL blogger created a list of replacements, citing only “speculation” on Klobuchar (and others), but not mentioning that the speculation came from one blogger.

On Friday April 2, Huffington Post repeated that Klobuchar’s name “has been mentioned,” also without indicating that it was only Goldman and other bloggers mentioning it.

Two days later, Face the Nation’s Bob Schieffer faciliated the rumor crossing into the “mainstream media”, when he repeated it on his Sunday show, only to be shot down by his guest.

But it was too late. By Monday, MPR (Klobuchar for Supreme Court?), City Pages (“Amy Klobuchar for U.S. Supreme Court? “), Minnesota Independent (“Klobuchar for Supreme Court?“), and the Star Tribune (“SCOTUS speculation touches on Klobuchar“) all had stories that referenced Goldman’s remark, but none noted that his original remark noted that Klobuchar wasn’t on anybody’s list.

On Monday, Slate Magazine repeated Goldman’s rumor, then indicated that Klobuchar was not on a list of possible nominees circulated by Bloomberg.

By then, Klobuchar was saying she’s not interested in the job.

As if there’s any real indication she’s in a position to be asked.

It’s not at all unheard of that Klobuchar could be an attorney general; it’s a lot more plausible than being a Supreme Court justice.

But in the coming days, be sure to ask “says who?” when you hear the rumor in the passive voice.

If the answer is “Twitter,” or journalists, keep moving.