The Ice Bucket Challenge, you’ve probably heard, has caught on in a big way to raise money for ALS research. If someone you know hasn’t posted a video of dumping him/herself with ice water, you probably need more friends.
Here’s an offshoot that probably won’t catch on.
Ayman al Aloul, a Palestinian journalist, dumped a bucket of concrete and rubble on his head to call attention to the situation in Gaza.
A Rubble Bucket Challenge page has been set up on Facebook.