How to turn potato salad into cold, hard cash

Zack Danger Brown is getting a lot of hate for thinking of something everyone else wishes they’d thought of first.

Brown apparently understands that with Kickstarter, the money donation website, people will throw money at you if everyone else is too, no matter how stupid the campaign.

Brown set a $10 goal (you don’t keep Kickstarter pledges unless you meet your goal) to fund his project of creating potato salad.

As of this morning, he’s pulled in $37,225.

“I’ve never made potato salad before,” he tells Good Morning America.

He says he’s going to donate the money to charity.

Related: Like manna from heaven, former Cambridge monk wins $259.8 million lottery. Will donate it to charity (Boston Globe).