Commercial radio and TV will probably die off when the :15 and :30 second advertisement does. One gets the sense that the day is approaching, considering advertising’s growing fascination with docu-ads, entertaining films that, at the end, sell you something.
The latest comes from Cornetto, a U.K. ice cream company, which has taken 8 minutes to tell you that more than just the world of advertising is changing in a hurry.
(h/t: Ad Freak)
About the blogger
Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts. He was senior editor of news in the ’90s, ran MPR’s political unit, created the MPR News regional website, invented the popular Select A Candidate, started several blogs, and every day laments that his Minnesota Fantasy Legislature project never caught on.
NewsCut is a blog featuring observations about the news. It provides a forum for an online discussion and debate about events that might not typically make the front page. NewsCut posts are not news stories.