You’ve probably seen the people at the bottom of highway off-ramps, holding signs asking for help. Maybe they’re legit; maybe they’re not.
Alex Bogusky, an advertising man, tried to ignore them as much as he could. Then he started buying the signs, researched the advertising impact of them, and made better ones. Or so he thought.
Related: How street signs turn drivers into donors) (Minnesota Public Radio News).
About the blogger
Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts. He was senior editor of news in the ’90s, ran MPR’s political unit, created the MPR News regional website, invented the popular Select A Candidate, started several blogs, and every day laments that his Minnesota Fantasy Legislature project never caught on.
NewsCut is a blog featuring observations about the news. It provides a forum for an online discussion and debate about events that might not typically make the front page. NewsCut posts are not news stories.