You’ve probably seen the people at the bottom of highway off-ramps, holding signs asking for help. Maybe they’re legit; maybe they’re not.
Alex Bogusky, an advertising man, tried to ignore them as much as he could. Then he started buying the signs, researched the advertising impact of them, and made better ones. Or so he thought.
Related: How street signs turn drivers into donors) (Minnesota Public Radio News).
About the blogger
Bob Collins retired from Minnesota Public Radio in 2019 after 12 years of writing NewsCut and pointing out to complainants that posts weren’t news stories. A son of Massachusetts, he was a news editor 1992-1998, created the MPR News regional website in 1999, invented the popular Select A Candidate, started several blogs, and every day lamented that his Minnesota Fantasy Legislature project never caught on.