Airplane? Surely, there were better ways to promote Wisconsin

Wisconsin has reached back 34 years to promote its tourism industry.

Kareem Abdul-Jabbar and Robert Hays — two stars of the movie, “Airplane” — reunited for a parody to promote Wisconsin:

David Zucker, the director of the film, graduated from UW Madison.

This isn’t his first crack at promoting Wisconsin. Two years ago, he produced this:

There were other possibilities that Minnesotans might have come up with.

Robert Hays, for example, could have been depicted extolling the virtues of Wisconsin while a passenger doused himself with gasoline and lit himself on fire…


Your move, Minnesota.

  • Jack

    The snowball fight ad is so much better than Airplane! I loved the movie but it just doesn’t work as a commercial. How many people even remember that Kareem played for the Bucks way back when under his birth name?

  • John O.

    The new ad desperately needed the late, great, Leslie Nielsen. But Jack is correct: the snowball fight one is much better.

  • Dave

    The life of everyone on board depends upon just one thing: finding someone back there who can not only fly this plane, but who didn’t have fish for dinner.