Timberwolves’ cheapest seats to jump most in renovated Target Center

Bob Collins/MPR News

Though they’ve been a generally disappointing team this year, and are on a pace to miss the playoffs again, the Minnesota Timberwolves today announced fairly steep increases for the cheaper seats at the soon-to-be-remodeled Target Center for next season.

The team opened its season-ticket-renewal period today.

“This season has proven to be exciting thus far with ups and downs, but we are truly on the path to achieving our long-term goals,” team boss Flip Saunders said in his letter to supporters today. “Our mission is to become an organization with stability that is capable of making deep postseason runs on an annual basis.”

Here’s how how the price increases are distributed:

Section
Current Average
New Average
Diff.
$4
$7
75%
$7
$11
57%
$14
$17
21%
$20
$24
20%
$29
$35
21%
$45
$47
4%
$59
$68
15%
$87
$90
3%
$138
$142
3%
$213
$219
2%

The average ticket price this season is about $71, which ranks last in the NBA, the team notes. But there’s a reason for that. The team struggles to attract fans even at that price. The team ranks 24th in the 30-team league in attendance so far this season.

  • Season ticket office has been using the upcoming remodel pitch for 3 seasons now. I hope it finally happens this time. Can you imagine raising the prices for a season during which it is possible your best player will force a trade?

    • That’s the problem with being required to decide within a month, you don’t really know what you’re paying for. Last season, we paid the big 400% increase (the discounts were expiring) on the hope that the team would take a big step forward. It obviously hasn’t done that and it’s unlikely the team is going to make the playoffs. And this year, to boot, the team didn’t promise to make the playoffs or refund 10% of the cost.

      The risk is ALL on the season ticketholder here. And it’s a VERY real possibility — especially if it doesn’t make the playoffs and MAYBe not having a first round draft pick (this year’s pick is lottery protected only to #13 I believe) — of not having the one buy on the team around whom all the marketing exists.

      In may case, i’ve released my seats and I’ll sit back and see what they do in the summer. They regularly announce 15,000 a night but there almost never is that many people there. The single-game premium pricing is asking WELL above average ticket price. I don’t know if they’re actually getting that or not.

      But the deals on the street on a per game basis seem like a better alternative and provide more flexibility that what they’re asking the fans to do… fans who, for the record, suck with them in 15 and 17 win seasons when nobody else did.

      • David

        “…suck with them in 15 and 17 win seasons…” i see what you did there…

      • I’m in a similar situation. I want to keep my seats, but it’s hard to ignore that I’m paying more for my seats than they’re being sold for on stubhub 80% of the time.

  • I think I’m going to end up in the same boat as Bob and release my seats. I’ve gotten single-game pricing or better for a couple of the games I’ve sold, but I’ve also just broken even or taken a slight loss on others. I’m surprised and perhaps a bit disappointed to see them raising prices again this aggressively after the massive increases we absorbed for this season’s packages.

    If the renovation is supposed to be the big selling point here, perhaps a better strategy would have been to wait until AFTER the renovation to raise prices again or at least spread it out during the renovation because I can’t imagine there won’t be at least some disruptions during the project time frame that we’ll be expected to put up with.