Commercials as storytelling

Sometimes, the best story you’ll see today is actually a commercial.

It’s happening with this ad from Skype, which is racing across the InterTubes, telling the story of two girls who became friends via the International Child Amputee Network, but had never met until recently.

Their stay-together story came as the result of a contest Skype ran, encouraging Skype users to share their story.

No last names are used in the video, but they are Sarah Stump, 15, of Nappanee, Ind., and Paige Taylor, 16, of New Zealand. Their story had never been told in traditional media.

  • Cat Zadra

    THIS is why I read NewsCut. Great find, Bob.