This promotion by the New England Patriots might be as sad a commentary on the NFL as there is.
The Patriots announced today that anyone who bought a #81 jersey from the team’s Pro Shop can exchange it for another jersey, worn by a player not currently charged with murder.
Here’s the team’s press release:
FOXBOROUGH, Mass. – The New England Patriots ProShop will offer a free jersey exchange of any #81 Hernandez jersey purchased at the Patriots ProShop or online at PatriotsProShop.com for a new Patriots jersey of comparable value. The free jersey exchange will be available exclusively at the Patriots ProShop the weekend of Saturday, July 6 and Sunday, July 7.
“We know that children love wearing their Patriots jerseys, but may not understand why parents don’t want them wearing their Hernandez jerseys anymore,” said New England Patriots spokesperson Stacey James. “We hope this opportunity to exchange those jerseys at the Patriots ProShop for another player’s jersey will be well received by parents.”
This opportunity for a free exchange of jerseys is limited to the weekend of July 6-7 and is available only at the Patriots ProShop located at Gillette Stadium in Foxborough, Mass. The hours of operation are from 10:00 a.m. to 9:00 p.m. on Saturday, July 6 and from 10:00 a.m. to 7:00 p.m. on Sunday, July 7. The exchange is for jerseys available in the Patriots ProShop only and is limited to one per person.
Just one additional note. If you were really interested in parents not wanting their children wearing the jersey of an accused murderer, why would you limit the exchange to just one?
(h/t: John Olson)