This branded film certainly romanticizes the world of the graffiti artist. But is it art? Does it really make you think — as the movie’s taggers insist — when you see it? Does it have meaning and, thus, value?
ASOS Puma ‘Os Pixadores’ from Pulse Films on Vimeo.
The Brazilian film is branded by Asos Black, a clothing company. It’s risky marketing.
(h/t: Ad Freak)
About the blogger
Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts. He was senior editor of news in the ’90s, ran MPR’s political unit, created the MPR News regional website, invented the popular Select A Candidate, started several blogs, and every day laments that his Minnesota Fantasy Legislature project never caught on.
NewsCut is a blog featuring observations about the news. It provides a forum for an online discussion and debate about events that might not typically make the front page. NewsCut posts are not news stories.