This branded film certainly romanticizes the world of the graffiti artist. But is it art? Does it really make you think — as the movie’s taggers insist — when you see it? Does it have meaning and, thus, value?
ASOS Puma ‘Os Pixadores’ from Pulse Films on Vimeo.
The Brazilian film is branded by Asos Black, a clothing company. It’s risky marketing.
(h/t: Ad Freak)
About the blogger
Bob Collins was with Minnesota Public Radio from 1992-2019. He was senior editor of news in the ’90s, ran MPR’s political unit, created the MPR News regional website, invented the popular Select A Candidate, started several blogs, and every day lamented that his Minnesota Fantasy Legislature project never caught on.