Art or vandalism?

This branded film certainly romanticizes the world of the graffiti artist. But is it art? Does it really make you think — as the movie’s taggers insist — when you see it? Does it have meaning and, thus, value?

ASOS Puma ‘Os Pixadores’ from Pulse Films on Vimeo.

The Brazilian film is branded by Asos Black, a clothing company. It’s risky marketing.

(h/t: Ad Freak)

Comments are closed.