Olympic ads hit and miss

I was zipping along Highway 42 in Rosemount the other day when I passed an obese man on a bike, fairly well laboring on the flat stretch of roadway that often features the beautiful people on their multi-thousand-dollar bikes and colorful biking clothing.

When I was younger and dumber, I’d be tempted to make the snide comment at the sight. Instead, I whispered to no one, “good for you, pal. You’re out there.”

That’s why this Nike Olympics ad is a winner…

The kid is Nathan Sorrell, 12, of London, Ohio. It doesn’t appear he was much into jogging until he got paid to do it. But he told his local paper that he and his mother will now work to lose weight, which would be great.

I’m as much into watching the fit athletes of the Olympics as much as the next person, but the country needs to see more of Nathan. (h/t: Boing Boing)

While we’re on the subject of Olympic commercials, please explain the Proctor and Gamble message that seems to leave out part of the team…

Are there no Olympic dads?

  • Mark Reilly
  • Heather

    I saw a dad! He’s in the Coke commercial featuring the female boxer. At the end, she hands him her Coke and says, “Thank you, Papi”.

    I love that Greatness ad, too.

  • PaulK

    I heartily agree with Mr. Reilly. I work for a personal care company in the Twin Cities, and you will rarely see a man pictured in any of our print ads.

  • KTFoley

    Agreed, add this to the pile of evidence that the role of dads in raising children is consistently overlooked — if not mocked — in media portrayals of family.

    If P&G’s campaign focuses exclusively on moms, there’s a business analysis somewhere to explain the strategy. How much of P&G’s buying population is made up of non-moms? I don’t know, but maybe we can use part of their “About the Company” statement do a rough check on the strength of our case for P&G’s rethhinking its target demographic.

    How many of the following do you recognize? How many of the following brands have you yourself purchased in, say, the last six months?

    “The Company’s leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®.”

    I’m not a mom. I recognize twenty brands but cannot even visualize a logo or a product for the other eight. I’ve purchased three in the last six months. How about you?

  • tboom

    As a slightly older than middle-aged guy, I’m keeping P&G profitable in their Pringles and Iams lines.

  • Jennifer

    I find it interesting that P&G started this line of mom ads during the 2010 winter Olympics, in which one of the best known U.S. Olympians was Apollo Ohno who was raised by his father and has never really known his mother.

  • allie

    From my husband, a quite involved dad: “Yeah, the ‘P&G Moms’ commercials kinda suck, but I suspect they reflect a great deal of reality.”

    A real question, which I’m not sure I know the answer to: Should commercials be aspirational, or reflect reality? I suppose it’s whichever moves the most product…