The ‘I’ ‘R’ and ‘S’ words

North Dakota Rep. Rick Berg is the Washington Post’s poster child for disguising an important fact in campaign advertising.

Words like “incumbent” or “representative” or “senator” are out. The campaign marketing people are downplaying any previous election to the Senate or House.

The Post takes Berg, who’s running for Senate, as an example, noting that in biographical profiles, the campaign ads leave out any reference to being an elected politician.

It’s a difficult theory to prove on this side of the border, however. None of Minnesota’s sitting congressional representatives has produced an ad yet. Nor has incumbent Sen. Amy Klobuchar.