Bob CollinsNo matter what you might think of the cult of Apple and the questions surrounding the working conditions of the plants in China where the products are made, you have to tip your hat to the marketing genius of the company, while perhaps wondering why they have an advertising budget at all.
Today, the company announced its latest version of the iPad, which does, err, …. something the old version didn’t do.
And that’s all it takes to get iPad advertising stories on the front page of the most read websites in the world.
The Washington Post…
Huffington Post (this actually is the front page!)…
Google… appropriately placed after Mitt Romney and God — in that order….
The Jerusalem Post, right after the update on the Iran Threat v. 2.0 upgrade.
The BBC…
And, of course, The Onion…
