The oil company Chevron probably isn’t going to win any awards for public relations campaigns. Today it unveiled its “we agree” campaign, to try to convince people that it’s not just any oil company…
And it took opponents — believed to be the famed Yes Men — to crank out fake press releases and set up a fake Web site to mock it:
Here’s an example of the confusion being caused today. Is this press release real or fake?
Answer below the fold.
Among those sites getting fooled by the site was Southern California Public Radio, MPR’s sister operation in the region.
Some journalists are having an even worse day than Chevron.
About the blogger
Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts. He was senior editor of news in the ’90s, ran MPR’s political unit, created the MPR News regional website, invented the popular Select A Candidate, started several blogs, and every day laments that his Minnesota Fantasy Legislature project never caught on.
NewsCut is a blog featuring observations about the news. It provides a forum for an online discussion and debate about events that might not typically make the front page. NewsCut posts are not news stories.