Who owns your name?

At what point is someone’s name not just someone’s name? Lindsay Lohan is suing the E*Trade company for using her name in this commercial:

The ad doesn’t make any reference to Lindsay Lohan other than it named one of the kids Lindsay and referred to her as a milkaholic.

The Hollywood starlet says using those two references should net her $100 million.

Then there’s this ad from E*Trade:

“Shankapotomous?” Who gets the big money for that one? I’ll tell you who…

That’s one of the “stories” on today’s news discussion with The Current’s Mary Lucia.

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