Ad wars: Apple edition

Apple unveiled a new set of ads today in its long-running battle with Microsoft. At one time, we referred to this battle as Apple vs. the PC, or — more accurately — Apple vs. the IBM PC. Now it’s a battle between hardware (Apple) and software (Microsoft).

Let’s recap how this ad war has gone. Apple used the John Hodgman character to make PC a bad word. Microsoft responded with an ad campaign last month that makes PC not only a “good” word, but a symbol of diversity. Today’s ad is Apple poking Microsoft for poking at Apple for poking at Microsoft.

It’s a much more fun war to watch than Republicans vs. Democrats.

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