There have been a fair number of spectacular photographs and videos of late that have been found to be fake, and some of those who huddled in the News Cut cubicle cried “foul” when they watched this one 8 or 9 times today. (Chris Dall of the Bleacher Bums called it first.)
The video is — as they say — sweeping the Internet today.
Alas, it’s fake. It’s an ad for Gatorade.
But there is no mention of it anywhere. How does Gatorade benefit from the ad? Watch again.
Meanwhile, “Ball Girl” hits a homerun for product integration. In a subtle but certainly noticeable case of product placement, there is a bottle of Gatorade on the ground next to the chair the ball girl sits in after making her great play.
Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts. He was senior editor of news in the ’90s, ran MPR’s political unit, created the MPR News regional website, invented the popular Select A Candidate, started several blogs, and every day laments that his Minnesota Fantasy Legislature project never caught on.
NewsCut is a blog featuring observations about the news. It provides a forum for an online discussion and debate about events that might not typically make the front page. NewsCut posts are not news stories.