Just say ‘yes’ by saying ‘no’

As Minnesota tries to figure out how to curb its binge drinking ways, some research in the U.K. today is worth considering. Anti-drinking messages may encourage young people to drink more.

The Bath team found adverts which show drunken incidents – such as being thrown out of a nightclub, or passing out in a doorway – are often seen by young people as being typical of a “fun” night out, rather than as a cautionary tale.

  • Sylvia

    The ads seem to be another useless attempt by the Nanny State to influence how people live. Why is it a surprise that young adults behave now the way they’ve behaved for decades? Why shouldn’t they laugh at the ad messages and see them for the meddling social-programming they represent?