Obama to buy a half hour of primetime TV

A reporter who watches the TV industry says Democrat Barack Obama will buy a half hour of primetime TV on NBC and CBS. Here’s part of the report from The Hollywood Reporter’s James Hibberd:

The Obama campaign is producing a nationwide pitch to voters that will air on at least two broadcast networks. The ad will run Wednesday, Oct. 29, at 8 p.m. — less than a week before the general election.

The direct purchase of such a large block of national airtime right before an election used to be more commonplace before campaigns began to focus their endgame strategies exclusively on battleground states. Such a move is not without precedent in modern presidential politics, however — Ross Perot did a similar purchase in 1992.

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