Minnesota’s office of tourism is hoping that local crooners will woo you into exploring more of the state.
Local musicians – including Dessa, Haley Bonar, Chris Koza and Lucy Michelle – all lent their voices to a series of radio ads for Explore Minnesota’s “More to Explore” campaign.
According to a press release the radio spots are airing in greater Minnesota and some radio stations in the Twin Cities through a marketing agreement with the Minnesota Broadcasters Association.
Above is a 60-second Dylan-esque music video created to highlight the lyrics and credit the Minnesota singers.
You can listen to all of the radio ads – including one specific to arts and culture – here.
Handy fact: Tourism is an $11.3 billion industry in Minnesota, employing 235,000 people.