Give to the Max Day sets new records

As the clock wound down to 00:00, GiveMN proclaimed these rather awe-inspiring numbers at the top of its website:

47,539 donors raised $13,559,905 for 3,978 MN nonprofits.

Update: as of 9:41am, the totals have been revised downward slightly to now reflect the following:

47,537 donors raised $13,559,530 for 3,978 MN nonprofits.

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And while the record set for giving was $14 million in its inaugural year, I'm betting once the prizes and matching dollars have all been accounted for, and the final numbers crunched, this year's total will set a new record.

It has already set records in two other categories: donors and nonprofits.

For reference, here's how things played out in past years:

2009: 38,000 donors raised $14 million for 3,141 MN nonprofits

2010: 42,596 donors raised $10 million for 3,663 MN nonprofits

This year's big winners are as follows -

In the main nonprofit category (which excludes higher ed institutions):

1 Interfaith Outreach and Community Partners $319,938

2 Cretin-Derham Hall $268,909

3 Second Harvest Heartland $256,225

4 THE CONVENT AND ACADEMY OF THE VISITATION $219,522

5 ACADEMY OF HOLY ANGELS $166,501

6 Animal Humane Society $164,707

7 JABBOK FOUNDATION $103,385

8 Planned Parenthood Minnesota, North Dakota, South Dakota $103,200

9 Catholic Charities of Saint Paul and Minneapolis $93,390

10 MOUNDS PARK ACADEMY $79,342

In the small nonprofit category (those with budgets under $750,000):

1 JABBOK FOUNDATION $103,385

2 NORTH AMERICAN BEAR CENTER $63,110

3 Clifton House dba Beacon Haven $59,085

4 Wildcat Sanctuary $44,463

5 Helping Paws of Minnesota, Inc. $42,973

6 JEWISH COMMUNITY ACTION $41,591

7 Christians for Biblical Equality $38,119

8 CHURCH OF ST. JOSEPH - RED WING $35,926

9 Students Today Leaders Forever $34,246

10 Project Zawadi Incorporated $33,590

And in the category of higher education nonprofits:

1 St. Olaf College $230,713

2 CONCORDIA COLLEGE CORPORATION $97,923

3 College of Saint Benedict $76,880

4 UNIVERSITY OF MINNESOTA FOUNDATION $62,992

5 SAINT MARY'S UNIVERSITY OF MINNESOTA $48,275

6 Hamline University $41,345

7 Luther Seminary $34,120

8 AUGSBURG COLLEGE $26,776

9 Gustavus Adolphus College $26,180

10 Northwestern College $21,224

While none of the participating arts organizations made it into the top ten lists, several fared quite well, including the following:

Springboard for the Arts $46,117

THE CEDAR CULTURAL CENTER INC $43,046

Hennepin Theatre Trust $19,438

NORTH HOUSE FOLK SCHOOL $19,417

VocalEssence $17,860

MINNESOTA BOYCHOIR $17,302

Minnesota Orchestra $16,757

NATIONAL LUTHERAN CHOIR CORPORATION $12,925

SINGERS MINNESOTA CHORAL ARTISTS $12,150

Serrand Epp dba The MovingCompany $11,750

Tomorrow - or rather, later today - I'll take a closer look at some of the interesting tidbits to come from this day.

(Editor's note: In full disclosure, while I do not participate in Give to the Max Day, my employer does. Over the past 24 hours MPR raised $28,434 through GiveMN.)