“The best way to describe it is as a talk radio show with Brian Rosenberg as the host. We were hoping to use technology in a surprising and engaging way to help people remember what they love about Macalester.”
— Macalester College Director of Communications Amy Phenix on the 35-minute conference call that President Brian Rosenberg had with 7,500 alumni and parents on President’s Day.
(Looks like Rosenberg had no interest in doing a sequel to last year’s popular President’s Day video.)
The college had originally called 18,000 people simultaneously — and the 7,500 are the ones who picked up.
Mac officials say it’s the biggest call they’ve ever made, and (to their knowledge) the only one of its type made by a college.