What not to assume when you plan to pay for college

Troy Onink writes in Forbes about bad college financial advice he’s heard:

At a presentation I gave recently a family shared with me that they had been advised by a co-worker not to bother applying for aid because their income was too high to qualify. The truth is that if they had only applied their daughter would have qualified for over $17,000 per year in aid at the private college she attended. That’s a difference of $68,000 over four years of college. And with a modest rate of return, that $68,000 could have been worth an extra $250,000 at the parent’s projected retirement age 20 years down the road.