It’s his signature. (Alex Friedrich / MPR)

Want to spot the Augsburg president on campus?

Look for the guy with the bow tie.

It’s Paul Pribbenow’s signature look, and in cultivating it over the years, the 57-year-old has amassed a heck of a collection.

He throws several dozen ties onto a table in his office – about half of a collection he says numbers about 80 or 90 – to give me a look.

This one, he shows me, has the school colors. Here’s a solar-system one. This band-aid-themed one I used to wear when I had to break bad news.

“A lot of it is about the students,” the president says. “It’s something they can make fun of. They recognize [me]. They actually ask for help to learn how to tie them.”

One for every occasion (Alex Friedrich / MPR)

He’s running a school that has its own subtle twists, I’m learning.

It’s a liberal-arts college with strong Norwegian Lutheran ties, and each year celebrates its traditional Scandinavian-style Christmas celebration. Quite cozy — but not necessarily unusual here in Minnesota.

Yet over the past eight years, Augsburg’s demographics have shifted. Its traditional-age student body has gone from 12.6 percent  people of color in 2006 to more than 30 percent – the most diverse four-year-college in the state behind Metropolitan State University.

Pribbenow says it has one of the largest percentages of Pell Grant recipients among Minnesota four-year colleges. (The number of Pell Grants is a proxy for the number of low-income students.)

And far from being the rambling college on the hill, Augsburg has 3,500 students wedged into just 23 acres in the dense Cedar-Riverside neighborhood – what Pribbenow says is one of the most diverse zip codes west of Chicago.

“We have no gates, we have no fences,” Pribbenow tells me. “The fluidity of our boundaries to the city and to the neighborhood are something that we really take seriously. That becomes almost an emblem of how we feel about the fact that the city is a classroom for our students.”

He can take some ribbing. (Alex Friedrich / MPR)

Mix the urban location with the Lutheran call to service, and you get a school that takes its “experiential education “ seriously — to the point of getting national awards.

“Our students are in this daily working with neighbors, and it’s part of their education,” Pribbenow said. “This college has made experience equal to the classroom time. That’s something you’re not going to see at many colleges. They may talk about experiential education, but they haven’t integrated it fully into how they challenge students to learn. And it’s built into our curriculum.”

And that curriculum is solidly in the liberal-arts way of thinking.

Just look at what’s coming up: The school hopes to break ground soon on a 140,000-square-foot Center for Science, Business and Religion, part of which should be up and running for Augsburg’s 150th anniversary in 2019.

The building – which is projected to cost more than $60 million – will handle labs, classrooms and office space for those departments. And Pribbenow says it should lead to a more integrated approach to those fields.

“What we’re actually creating is a place where all those intersections will be lived out day in and day out,” he said.

Gifts from bow admirers (Alex Friedrich / MPR)

So I get the mix of science and business. And I get business and religion (business ethics).

But science and religion? Those two are usually at odds.

“That’s the epistemological challenge that we have in the world we live in,” he says. “People can’t imagine that science and religion can, in fact, be in conversation with each other. We’re trying to change that … to say, ‘You can be a person of faith and also a person who believes in what science provides us by way of understanding the world.”

That’s a lot of Norwegian. (Courtesy of Augsburg College)

Krumkake. Kransekake. Lefse. Julekage.

Just try to say that three times fast.

I’m surrounded by the stuff in the dining hall — a big spread of Scandinavian treats with holiday decorations and live classical music in the background.

Heart-shaped vafler with jam and whipped cream? I’m in. I’ll even take the strange brown slices of caramelized goat cheese.

I don’t care what you call it. I’ll eat it. (Alex Friedrich / MPR)

After all, it’s Velkommen Jul, Augsburg’s traditional Scandinavian-style Christmas celebration.

Just don’t try to Google it. You won’t find any such holiday in Northern Europe.

Augsburg kinda … made it up.

No one seems to know for sure how long it has been going on, but formal mention dates back about 20 years. The Augsburg Associates, a mostly female alumni association, started it as a way to raise money for the school.

Larson (right) working the decorations. (Alex Friedrich / MPR)

Barb “Bunny” Larson of Edina, who graduated from here with a music degree in1963, chaired the event for a few years. She seemed to think it’s been around since the 1960s.

She says Velkommen Jul is Norwegian for “Welcome to Christmas” — “to welcome the community and students to Christmas season.”

It’s also a big alumni event. As we talk, a sea of older folks in Norwegian sweaters passes en route to the tables of holiday decorations and gifts for sale.

Hardcore (Alex Friedrich / MPR)

Many are fresh out of a chapel service that Augsburg bills as “one of the largest gatherings of Norwegian sweaters in the country.”

(And no, they’re not the tacky sweaters we make fun of here.)

Some really go native. Kathryn Selin, a 2007 graduate in Norwegian studies, dressed up in folk costume along with her Norwegian husband, Jens, and her two boys, 3-year-old Thomas and 1-year-old David.

The day before the couple got married on Dec. 3, 2005, did she spend the time making last-minute wedding arrangements the way most normal folks do?

Nope. She went to Velkommen Jul.

“It’s part of our tradition now,” she says.