GoldieBlox, the toy company that wants to inspire girls toward engineering and science, can apparently tell when the tide turns.
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Toy company behaving like corporate bully in Super Bowl ad contest
GoldieBlox isn’t going to need to win the free Super Bowl commercial competition it’s in with the Locally Laid egg farm in Wrenshall, Minn. It’s doing just fine getting publicity thanks to its viral video. Read more →
The NBA’s Christmas magic?
The NBA’s Christmas magic? Read more →
Was the healthcare.gov woman cyberbullied?
Why on earth would people pick on the woman who once graced the front page of HealthCare.gov? Read more →
In Super Bowl ad quest, can Minnesota organic eggs top girl engineers?
Locally Laid, the Wrenshall, Minn., egg farm, is one of four finalists now in Intuit’s promotion to buy a Super Bowl commercial for one small business in America. Read more →
Commercials as storytelling
Sometimes, the best story you’ll see today is actually a commercial. Read more →
I suppose if your heart is going to get broken by losing a World Series, this is the way to wake up in the morning — a full page “handshake.” This ad was taken out in the St. Louis Post Dispatch this morning by the Boston Red Sox. And suddenly it’s a love-fest on the Read more →
Wrenshall chicken farmer makes Super Bowl cut
Once again we in Minnesota have prematurely reached the stage of the football season where the only Super Bowl-related discussion still worth having is about the Super Bowl commercials. Read more →
Would you hear out an ex-con’s job plea?
An advertising campaign has just been released in the UK, to encourage people to give ex-cons a break. The campaign uses this online video to make the point about how quickly ex-cons can be dismissed. Read more →
If beer commercials were honest
The staff of NewsCut acknowledges liking a beer as much as the next blogger, but it’s also noticed that more and more economic development in the Twin Cities recently involves brewing more of it. And why not? The immigrants who settled here were master brewers from the old country, the community center in the upper Read more →